Actual media cost will vary with dates and availability. Production is not included, so factor it into your planning.
Rate card pricing. Dates and availability affect what you pay. Building a plan with our team can find savings, so ask which periods have open inventory to get the best possible rates. Launching soon? Ask about quick-launch windows.
Production is quoted separately. Printing and installation is a one-time cost per ad, plus any creative change-outs you schedule, so it becomes a smaller share of the total the longer you run. CPM here covers media only, which is how CPM is normally quoted.
Impressions are estimates per ad per four weeks, added together across ads. They count views, not unique people. Bus exterior and shelter figures count the traffic and pedestrians each ad passes. Interior figures count each rider on the bus once per ad, using federal ridership data. Rider exposure counts those same riders once every 8 seconds of a 15-minute ride, the way interior digital screens are counted, and is not part of the impression total or CPM. Figures marked estimated are modeled, not measured. Other-media costs use the low and high CPMs from our published benchmarks. Asset availability is subject to change. Contact us for the latest available assets.