Trinity Metro and Adsposure working together for Fort Worth
Written by AdsposureJan 16, 2023 | 3 Min Read
AboutThe public transit system serving Fort Worth and Tarrant County, with rail service connecting Fort Worth and Dallas. Adsposure has been Trinity Metro’s advertising partner since 2019.
IndustryPublic Transportation
HeadquartersFort Worth, Texas
Key programs- Fixed-route bus service
- DASH electric bus service
- Rail between Fort Worth and Dallas
Challenge
The most important reason a transit authority runs an advertising program is the additional income that helps improve buses and routes, raise driver pay and fund future expansion. Trinity Metro covers 410 square miles across Fort Worth and Tarrant County, so its needs are large. It also wanted something that is often overlooked: an advertising partner ready to help with its own marketing, including driver recruitment and the promotion of its services, while giving local organizations a visible way to reach the community.
Solution
Trinity Metro uses its Adsposure partnership in two ways. It is a source of advertising revenue, and it is an additional channel for Trinity Metro’s own messages: driver recruitment campaigns and promotion of its other services on fixed route buses. It also gives community partners of the all-electric DASH service the ability to use Trinity Metro’s advertising resources through Adsposure to promote their own organizations. Adsposure works to make sure every ad runs smoothly on Trinity Metro buses, supporting effective campaigns and community outreach.
Result
- Trinity Metro reports very successful bus driver recruitment campaigns, and successful advertising of some of its other services on fixed route buses.
- DASH community partners, including several museums, use the program and board the DASH in front of their museum to see their own ad inside the bus.
- Trinity Metro describes the relationship as a true partnership, different from its other vendor relationships: a team it can count on, communicate with openly, and share ideas with.
Trinity Metro Transit Authority
Trinity Metro has been a part of Tarrant County and Fort Worth for a very long time. It runs 39 routes with more than 150 buses, including four fully electric buses that serve the DASH routes between downtown Fort Worth and the Cultural District. Across 410 square miles, it provides millions of rides a year, and its rail service connects Fort Worth and Dallas.
Melissa Chrisman, Vice President of Marketing and Communications, sums up the mission:
“We’re here to move people. We’re here to get people to jobs, health care, education, entertainment and really anywhere that you would want to go, within the city of Fort Worth or Tarrant County.”
The advertising program brings Trinity Metro additional income that helps improve buses, routes, and driver pay, and pay for any future expansion. Adsposure has been Trinity Metro’s transit advertising partner since October 2019, when Trinity Metro joined as a transit partner. At the time of the 2019 contract announcement, Wayne Gensler, then Trinity Metro’s Vice President of Bus and Paratransit, said the authority was happy to provide an opportunity for local businesses to promote their services.
Recruiting drivers and promoting services through the buses
An advertising partner can also help with an authority’s internal marketing, and Trinity Metro makes excellent use of that. Chrisman explains how:
“[The partnership] allows us an additional channel to spread our messages and promote our services. We’ve done very successful bus driver recruitment campaigns; we’ve been very successful with advertising some of our other services on our fixed route buses through Adsposure.”
Melissa Chrisman, Vice President of Marketing and Communications, Trinity Metro
Driver recruitment matters across the industry, because transit agencies need operators to run service. Trinity Metro runs those campaigns on its own buses, in front of the communities it serves.
A true partnership
Trinity Metro takes the relationship beyond the vendor model. Adsposure takes pride in its transit authority partnerships, and Trinity Metro understands the power of transit advertising.
“It’s just a wonderful thing to be able to have people that we can count on, that we can always communicate with, and are very open with their ideas and sharing information.”
Melissa Chrisman, Vice President of Marketing and Communications, Trinity Metro
In the same conversation, she said:
“It’s really great to have that true partnership... between Trinity Metro and Adsposure to help further the message of everything that both of our organizations are doing.”
The all-electric DASH service is funded through community partnerships. In return, partners can use Trinity Metro’s resources with Adsposure to promote their businesses and organizations. The Fort Worth Hispanic Chamber of Commerce is one of these community partners.
“I’ve heard from several of the museums, they love getting on the Dash in front of their museum and seeing their ad up inside the bus during their trip.”
Melissa Chrisman, Vice President of Marketing and Communications, Trinity Metro
What Adsposure handles for Trinity Metro
Adsposure dedicates its efforts solely to transit authority partners. For Trinity Metro, Adsposure sells the advertising, manages the advertiser relationships and takes care of design, production and installation, so Trinity Metro’s team can focus on running service. In Fort Worth, the program also includes bench advertising.
Thinking about what transit advertising could do for your authority? Talk to Adsposure, The Transit Advertising People, about your advertising program.
