Adsposure and GoDurham launch a new advertising partnership

A new partnership for Durham

Adsposure is now the exclusive transit advertising service provider for GoDurham. GoDurham officially announced the new advertising services partnership on September 10, 2025.

The City of Durham has been in the transit business since 1991, and the system has been GoDurham since 2015. Today it runs bus service seven days a week and offers GoDurham ACCESS, a paratransit service for eligible riders in Durham. Advertising is one more way to help keep a system like this strong and sustainable.

Durham joined Adsposure in 2025 alongside other new transit partners, including Victor Valley Transit Authority and Metro St. Louis, which means Adsposure now partners with transit authorities from California to North Carolina.

The launch event and the first ad

Representatives from GoDurham, the City of Durham, the NC Museum of Natural Sciences and Adsposure came together to celebrate the launch and to discuss the future of the advertising partnership. The event included remarks from Adsposure President Jason Klare and photo opportunities with the first bus advertisement of the new partnership.

That first advertisement promotes the “Blue Whales” exhibition at the NC Museum of Natural Sciences, an exhibition built around the skeleton of a real blue whale. It is a Super Kong ad, one of the largest exterior side-panel formats in the Kong family, and it shows the tail of a blue whale at actual size.

A format this large lets a creative idea work at the scale of the bus. For an advertiser, that means a message people can read from the sidewalk, from the next car over and from the bus stop.

Transit advertising in Durham

By leveraging the power of transit, local businesses and national brands alike can connect with audiences across Durham in meaningful ways every day. Bus exteriors travel through the marketplace to the most needed, interconnected locations, which is why advertisers have long used them.

“Bus exteriors are known worldwide as an effective media investment for advertisers because they travel through the marketplace to the most needed interconnected locations.”

Alex Souders, Director of Marketing, Adsposure

Who can advertise in Durham

Durham is a thriving, growing marketplace, and the first campaign shows how a cultural institution can use transit to reach the city. Local businesses, national brands, universities, healthcare organizations, restaurants, nonprofits and event organizers can all use bus exterior advertising to build visibility across Durham.

Advertisers who want to start can visit adsposure.com/Durham or call 919.234.7720.

What Adsposure brings to a new authority partnership

Adsposure dedicates its efforts solely to transit authority partners, and it has grown authority by authority since its first transit contract in Cincinnati in 2006. For GoDurham, that means a partner that:

• Sells the advertising to local businesses and national brands
• Manages advertiser relationships from first conversation to installation
• Takes care of design, production and installation
• Keeps looking for additional revenue-generating opportunities
• Leaves GoDurham’s team free to focus on service

The City of Durham and GoDurham have set ambitious goals for this partnership, and Adsposure is committed to meeting them. Adsposure expects revenue to surpass previous advertising partnerships and will keep working to support a strong and sustainable transit system for the Durham community.

Thinking about what transit advertising could do for your authority? Talk to Adsposure, The Transit Advertising People, about your advertising program.