FOR MEDIA AGENCIES & PLANNERS
The layer your media plan is missing
The gap in your media
plan
plan
Your audience learned to look away.
Feeds are saturated, frequency caps are guesses, and cookie loss keeps moving the goalposts under your attribution. Meanwhile the client review keeps asking the same question: where does this plan actually show up in people's day?
Even outdoor can fade. People get used to a billboard in the same spot, and it blends into the background. Transit moves, so it doesn't. The mix isn't broken. It's incomplete: it stops at the screen.
Billboard · FixedStuck on one corner.
VSOne spot on the map. If your audience doesn't drive past it, they never see it.
Where it sits · Outside the city, along the interstates- Viewing level · Sky level. You have to look up for it
- Reach · One location, and the suburbs it misses
- Formats · One size fits all
Transit · MovingRolls the whole city.
Buses & shelters reach people across downtown, neighborhoods and suburbs at different times.
Where it sits · Downtown, suburbs, & neighborhood streets- Viewing level · Eye level, right on the street
- Reach · Across neighborhoods as buses change routes
- Formats · Full wraps, rears, side panels, shelters
Formats & inventory
The vocabulary of transit media
Transit has its own language. Here is a closer, detailed look at some of the most popular transit advertising formats.
INTERIOR · LONGER DWELL
EXTERIOR · ROAD VISIBILITY
EXTERIOR · FLEXIBLE
STATION · HIGH VISIBILITY
EXTERIOR · COMMUNITY REACH
STREET LEVEL · LOCAL REACHTHE COMMUTER'S DAY
Where your client's audience is.
Reach the entire market through transit: different people, in different neighborhoods, at different times.
by the numbers
Measured by result
500K+
Daily Riders
100+
Markets Reached
5M+
Exposure Miles
99%
Audience Reach
- Cincinnati, OH
- Des Moines, IA
- Durham, NC
- Fort Worth, TX
- Indianapolis, IN
- Kansas City, MO
- Louisville, KY
- Northern Kentucky
- St. Louis, MO
- Tulsa, OK
- Victor Valley, CA
- Youngstown, OH
12 markets. One line on your IO.
Partnered with transit authorities.
proof on the street
Campaigns that owned their market.
Good to know
Answers to your advertising questions
Minimums depend on the market, the format and what is available. A single bus banner, a shelter program and a full wrap are very different buys. Share your client's goal, markets and dates, and we'll confirm what is available and put together options.
As early as your plan allows. Availability is confirmed by market and format, and creative has to be approved and produced before it goes on the street. Tell us your in-market date and how much it can flex, and we'll confirm timing for your markets.
You choose the markets. Within a market, shelters and benches (where offered) stay in one place, so they suit a message tied to specific neighborhoods. Buses are assigned to different routes from day to day, so we can't promise a bus will pass a specific address. We plan format, timing and market. Tell us the neighborhoods your client cares about, and we'll recommend what fits.
Transit impressions are estimates, not a count of individual people. They vary by market, format and length of campaign. Your Adsposure team can walk you through how the estimate is built for each market you are considering, and we keep impressions, reach and results separate.
Your Adsposure account team coordinates production and installation with the transit authority, so you have one contact for the campaign. Your creative team builds the artwork to our specifications, which we share on request.
Adsposure can plan a campaign across the United States with one team. Share the markets and dates, and we'll confirm availability in each city and how the insertion order is set up.