Logo
REAR BUS ADVERTISING WITH ADSPOSURE

Your message. Right ahead of them. Every stoplight.

Rear bus ads put your message directly in front of drivers, passengers and pedestrians following the bus, with Full Back and Supertail formats that read well in traffic.

Rear of a transit bus with a rear ad in city traffic
Rear of a transit bus with a rear ad seen by following drivers
WHY IT MATTERS

A rear ad. A steady view. Every stoplight.

The back of a bus is what everyone behind it sees. Drivers wait there at stoplights, and slow traffic gives them time to read your message. Pedestrians see it as the bus pulls away from the curb. Passengers in following vehicles see it too, across busy streets.

iconFull Back, full impact

Fills the bus rear at eye level, giving drivers, passengers and pedestrians in traffic-heavy areas a clear view.

iconSupertail, standard format

A standard rear format with visibility to drivers and pedestrians behind the vehicle, especially in traffic or at stoplights.

iconTime to read

Following traffic extends viewing time, so a short line, a clear name and a web address can be read without any hurry.

YOUR BRAND. IN FRONT OF TRAFFIC.

Eye level. Stoplight long. Easy to read.

Rear ads reward simplicity. Lead with your name and reason to act, then add a QR code or short web address for drivers and pedestrians following the bus across urban and suburban markets.

Plan Your Advertising
01The Full Back

A large rear panel at eye level for drivers, passengers and pedestrians in busy areas.

02The Supertail

A rear format with extended viewing time in slow traffic, repeated across busy streets.

03The viewers

Drivers and pedestrians behind the bus see the ad, plus nearby passengers.

PRIME VISIBILITY

A rear ad puts your brand in the driver's view.

Rear ads work through position. They sit where following traffic naturally looks, in view of people close to the bus and moving slowly.

Seen in traffic and at lights

Stoplights and slow traffic hold drivers behind the bus, giving them time to take in your message.

Repeated on busy streets

The same buses cover busy streets across a market, so neighbors can see your rear ad again and again.

On the street all flight

The ad stays on the vehicle and on the street through the flight, for up to 365 days a year.

Rear of a transit bus with a rear ad stopped at a busy intersection
PLANNING THE REAR AD

Pick the format. Plan the market. Keep it short.

iconPair with a banner

Add a rear ad to a side banner and be seen from the sidewalk and behind.

iconPromote a place

Show a location, a date or an offer to people driving nearby, with a web address.

iconBoost Brand Recall

Run a simple rear message through a season so drivers keep seeing your name.

THE VALUE OF REAR BUS ADVERTISING

What a rear ad campaign delivers.

PlanFormat and timing first

We develop the best campaign plan before the creative begins, then choose Full Back or Supertail and the buses that fit your goal.

SpecsRear sizes by bus type

Rear dimensions differ by bus and market, so you receive exact specifications for Full Back and Supertail before design begins.

InstallProduced and installed for you

Adsposure produces and installs each rear ad, keeping your artwork consistent across every bus in the flight from the first day.

Next Step

Ready to be seen by following drivers?

Rear of a transit bus with a rear ad ready for a new campaign
MULTI-MARKET

One relationship. Every market. One seamless solution.

One point of contact, one set of paperwork and consolidated billing, with a personalized team in each market we serve. Rear formats are available in these markets.

10 market(s) served
map
Selected marketCincinnati, OH

Rear ads in Cincinnati run with Metro (SORTA). Check the Cincinnati Inventory Map, then request avails.

Request avails for this market
Selected marketNorthern Kentucky

Rear ads in Northern Kentucky run with TANK. Check the Northern Kentucky Inventory Map, then request avails.

Request avails for this market
Selected marketIndianapolis, IN

Rear ads in Indianapolis run with IndyGo. Check the Indianapolis Inventory Map, then request avails.

Request avails for this market
Selected marketVictor Valley, CA

Rear ads in Victor Valley run with VVTA. Check the Victor Valley Inventory Map, then request avails.

Request avails for this market
Selected marketFort Worth, TX

Rear ads in Fort Worth run with Trinity Metro. Check the Fort Worth Inventory Map, then request avails.

Request avails for this market
Selected marketDes Moines, IA

Rear ads in Des Moines run with DART. Check the Des Moines Inventory Map, then request avails.

Request avails for this market
Selected marketDurham, NC

Rear ads in Durham run with GoDurham. Check the Durham Inventory Map, then request avails.

Request avails for this market
Selected marketKansas City, MO

Rear ads in Kansas City run with KCATA. Check the Kansas City Inventory Map, then request avails.

Request avails for this market
Selected marketTulsa, OK

Rear ads in Tulsa run with MetroLink Tulsa. Check the Tulsa Inventory Map, then request avails.

Request avails for this market
Selected marketLouisville, KY

Rear ads in Louisville run with TARC. Check the Louisville Inventory Map, then request avails.

Request avails for this market
EXPLORE MORE ADVERTISING OPTIONS

Find the right services for you

Full bus wrap advertising covering an entire transit bus
Full Bus Wraps

Perforated vinyl lets riders see out while your ad shows from the street.

Bus billboard ad on the side panel of a transit bus
Bus Billboard Ads

Large Super King, Super Queen & Super Kong side panels.

Transit shelter advertising on a bus shelter
Shelter Ads

A fixed message at eye level where people wait, walk, and drive past.

FAQ’s

Questions before you make your move

Rear ads run on the back of the bus, where drivers, passengers and pedestrians behind it see them. Adsposure offers Full Back and Supertail formats, designed to read well at stoplights and in slow traffic.

Rear formats are available in Cincinnati, Northern Kentucky, Indianapolis, Victor Valley, Fort Worth, Des Moines, Durham, Kansas City, Tulsa and Louisville. Formats and sizes vary by market, so we confirm current availability before we plan your campaign.

Full Back fills the rear of the bus at eye level. Supertail is a different rear placement with its own size and position. Dimensions vary by bus type and market, so we confirm the exact format before design begins.

Drivers waiting behind the bus, passengers in following vehicles and pedestrians as the bus pulls away from the curb. Stoplights and slow traffic give them time to read a short, clear message.

Short and bold. Viewers have seconds, so use a clear name, one line and a simple web address. Rear ads also pair well with side banners, so people see your idea from the sidewalk and from behind.

No. Buses are assigned daily and routes change, so we cannot promise a specific route or stop. We plan the format, timing and market, and Adsposure produces and installs the rear ad for you.